Here are six helpful tips that can help your consumer marketing strategy:

1. Listen – Marketing is based on gathering intelligence on market attributes. Social media provides an efficient way to listen to the conversations of consumers in order to help tailor an effective social media marketing plan. Remember, the target audience discusses competitors and issues regarding your organization’s business objectives. Also, consider asking questions in online communities in order to gather information that can help craft your online engagement strategy. By listening, you will actually differentiate yourself from other consumer marketing business strategies, since most businesses talk at their customers rather than listening with their customers.

A structured digital communications program contains an established outline of the duties, functions and responsibilities for team members. As a company may not have the budgetary capacity to hire “digital-only” employees, assigning digital roles to communications employees in your company can help improve your overall social media presence.

Businesses and political movements can utilize open source intelligence (OSINT) extracted from internet data sources in order to detect emerging trends that can affect a client organization and its stakeholders. Recorded Future is a utility that can organizations in assessing possible future problems based on a combination of data-mining, semantic analysis and analyses of memetic momentum.